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Founder Zaniel Cole a 13 yr old boy, had a dream of being a competitive skimboarder while living in a small town in ga, with the closets beach being 2 1/2 hours away. As he has progressed in the sport, traveling to Flordia every weekend that he can, he has worked on a goal to design apparel for comfort and style for others going after their dreams. He's slogan "Be brave, ride the wave" is for anyone needing to face the fear of failure and take the risk in life. We get caught up in believing we can't, that we forget to even try. "Ride the wave" you never know when you will catch the best ride of your life!